Hillcrest co is an athletic brand founded by local athlete, Brendan Hagerman. The brand represents a brotherhood that is formed within a team setting. “Play for the front” is a classic slogan that any successful team must understand. We play for the crest on the front rather than the name on the back. As a member of a national team, Brendan has created the red and white as a Canadian flag with the laces in the middle to replicate a baseball. The name Hillcrest celebrates family and the farm he lives at built in 1927. This brand has been developed for anyone as a way to celebrate athletics and bring athletes from all across the country together.